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About Us
Why are we different
But of course, there will always be the question - where lies the difference between System Fidelity and the others? Is there really so much difference, except perhaps the price, which on another hand is a common battle ground for so many brands today?
The answer to this legitimate question lies in our product philosophy and the way we’re running the business. The ”by the Group for the Group” concept, where every vote counts and where we know exactly what we want and how to do it, is actually one of the key points, beside the sound philosophy, which every manufacturer of an audio products needs.
Our attitude towards the sound, based on decades of listening, based on incredible love for music, but also based on our previous experiences in designing speakers or other high fidelity units, is the other leading star.
That passion was leading many of us in distributing true high end “money-no-object” products on our markets in different times of our business, where we not only had to learn how tough it is to design an electronic unit that’s supposed to be as accurate and as correct as possible to the one and only - natural sound, but also to learn what a natural and correct sound is!
But maybe more important is the research we have done about the physiology of the sound perception, which plays such a big role on what we call a “good sound” or a “bad sound”.
Our designs are all based on same principles, which are so nicely built in our common philosophy, explained by our electronics designer, Andrej Persin: “It is not really so much about what you are using, but how you are using it!”
But however we put it - we are certainly not claiming being “the best”, a line used so many times by so many companies. By no means - our goal is to produce products, whether they be stereo, home cinema, speakers, or MP4 players - which can give the user the most honest value for money available, and which are built on our own basic principles.
We cannot claim that we are doing our products without any compromises - that is of course not true (and probably it is not true when anyone else claims that!). In the range of our products this is simply not possible. But it is indeed true that, whenever we need to take a compromise, we think about it carefully, always trying to use the best possible solutions under the circumstances.
We are simply devoted to our goal, providing products which give many years of great experience and a lot of enjoyment in using it - the same way as we were enjoying creating it.
As we said, after all, it’s all about the passion. Passion about the music, passion about our work, and passion about quality.
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